In ours day, many products dream at the new system call Blu-Ray, but LG dont forget de DVD`s.Look yourself at those lines, hes like a table. LG call`s his product "floating" and cant be laid to the wall or on a table.The new Lg DVD play`s the movies at HD and the new DVD has incorporated un USB port and could play movies from the PC or memoristick.The DVD will cost 240$ and will be launch in October. I like the New Dvd, hes a sexy one:).